What do you do after the wedding
and the honeymoon are over? 'Rock the Frock' or 'Trash the dress' is a style of wedding photography that has gone viral.* Some sources claim that the trend was originally started in 2001 by Las Vegas wedding photographer John Michael Cooper. The idea is to take your dress to an unusual location and take pictures of it, often ruining it in the process, but hey, it only sits in the wardrobe gathering dust. Let it enjoy life.
The luxury arm of this idea has really taken off and the more exotic the location you can re-photograph (and trash) your dress in, the better: the top of Machu Picchu, a paradise beach, a blue lagoon.
Now Hilton Maldives Iru Fushi Resort & Spa has picked up on the trend and guests have the opportunity to dust off the dress and put it on again for the ultimate photo shoot. The resort is suggesting guests bring their wedding dress with them to the Maldives and go crazy. They can run along pristine white sandy beaches with their own set of props, create images that would suit a surreal pre-Raphaelite approach to painting, have a water fights, catch fish, jump (or be pushed) into swimming pools. On a two hour shoot Tania, the in-house photographer will create a library of images for couples to take home.
We love what she's come up with so far. We want to holiday like these dresses.
*Trash the Dress ...
Is a cult form of photography that contrasts elegant clothing with an environment in which it is out of place. It is generally shot in the style of fashion or glamour photography. Such photography often takes place on a beach or unusual location... The bride often wears a ball gown, prom dress or wedding dress, and may effectively ruin the dress in the process by getting it wet, dirty or in extreme circumstances tearing or destroying the garment.
Lisa Edwards 6/2/13