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LUXURY TRAVEL: WORLD'S Most popular beaches

Thailand’s Paradise Beach is officially the world’s most popular beach (according to Instagram). Instagram really has changed the way we travel. Our friends at LuxuryHotel.com have analysed Instagram hashtag data and the length of the world’s most popular beaches, to find the ten beaches with the highest ‘posts per metre’.

The study found that Paradise Beach in Phuket, Thailand was the most Instagrammable beach. It had 894,960 hashtags on Instagram with a length of just 150 metres seeing it top the list by a large margin. The location is home to many events such as the Full Moon Festival, where locals, tourists and famous DJs gather under the full moon to party and dance.

Kelingking Beach in Bali, Indonesia comes second on the list with a 3,644 posts per metre. It’s one of the shortest beaches on the list at around 100 metres and is only accessible by boat. This exclusivity compared to other entries in the list means it’s very popular with tourists and influencers alike.

Miami’s South Beach comes in third place with 2,117 posts per metre over its two-mile stretch of golden sands. South Beach is a popular destination for celebrities and tourist as well as locals and holds several events across the year such as the Memorial Day Weekend’s Urban Beach Week and The Food Network’s Wine and Food Festival.

In fourth place is Bondi Beach, in Sydney, Australia. It is one of the most popular in the world with more than 2.7 million people visiting the beach every year. At just over half a mile in length, the number of visitors the area receives is staggering compared to its size. Bondi Beach is best known for its surfing culture, with waves reaching more than four metres in height.


The top ten world’s most Instagrammable beaches are;

1 Paradise Beach, Thailand
2 Kelingking Beach, Indonesia
3 South Beach, Miami, Florida
4 Bondi Beach, Sydney, Australia
5 Ponta Negra Beach, Brazil
6 La Barceloneta, Barcelona, Spain
7 Maya Bay, Phi Phi Islands, Thailand
8 Airlie Beach, Australia
9 Glass Beach, California
10 Venice Beach, California

LuxuryHotel.com commented, “Currently, many are on the lookout for their perfect summer holiday, and plenty of those people will be looking forward to posting the perfect beach shot on social media. This list highlights the best places in the world to do just that, and it’s fascinating to see which stretches of sand are the most Insta-worthy.”
The study was conducted by luxuryhotel.com, which has curated the finest and most luxurious hotel rooms and suites from around the world.

Posted 03/02/22

Photo by frank mckenna on Unsplash

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