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The Luxury Travel Bible has found our new favourite sunhat. We love the new Bask + Groove’s collection as they are extremely stylish and practical plus they preserves traditional skills and are eco-friendly.

Bask + Groove is a new designer accessory label which specialises in a collection of handmade unisex straw hats with sustainability at the forefront. Inspired by Ibizan living, the designs combine the essential need for shade from the sun with a timeless, bohemian style. Due to centuries old traditional hand-weaving techniques used, each piece is characteristically unique and no two hats are the same.


Crafted in Ecuador, each Bask + Groove hat is hand-dyed from biodegradable, non-pollutant dyes and created with high quality Toquilla straw, a 100% biodegradable fibre derived from the native toquilla tree. The toquilla hat making tradition can be traced back to the Incas who wove the hats to protect them from the glare of the sun.

With sustainability at the heart, Bask + Groove’s ethos is built around creating forever pieces that are designed to last and be passed down the generations. The company ensures that fair wages for the artisans making the hats, the raw materials are sourced from small Ecuadorian suppliers and packaging has been created with natural untreated recyclable card and organic cotton which has been certified by The Global Organic Textile Standard (GOTS).

For every hat purchased, Bask + Groove will plant a tree in Ecuador. They work with an Ecuadorian NGO and are currently supporting the reforestation of the Yanacocha reserve. 

Bask + Groove’s founder Monty Gammond explains, ‘Spending summers in Ibiza and travelling with my passion for yoga, I found a good hat was an absolute necessity for day-to-day living in sunny climates. I saw a gap in the market for beautifully designed, superb quality straw hats that work as well for men as for women. This is inspired a unisex collection where the quality and skilled Ecuadorian craftsmanship results in natural pieces that last a lifetime. An important step away from the “throwaway” seasonal hat’.

Three unisex Bask + Groove styles are available in four sizes:

The Classic (available in natural, teal or brown) £180 GBP
Jack Straw (available In natural, teal or brown)£170 GBP 
The Bucket Bohemia (available in natural, teal or brown) £165 GBP

Hats can be shipped Worldwide (prices available for shipping on the website).
Bask + Groove hats will be available from 1st May 2023  at www.baskandgroove.com

Luxury Link: www.baskandgroove.com

Sarah Bryans 20/04/2023 
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