LUXURY LOVES... A GOOD INSTAGRAM SHOT | |||
What colours get travel photos the most Instagram likes? The Pantone Color Institute, working with influencer marketing platform Fohr and Visit Carlsbad (the convention and visitors bureau for the California town), has released the results of the 2019 "Colors of Travel Study," which identifies trending colours used in inspirational travel photos across social media and the colour psychology that informs these themes. To create the study, Fohr selected 75 influencers with an Instagram following of 50,000 or more and their five most engaged Instagram photos. These images were analyzsed to determine the four most common colours.
![]() “Colour has always been a part of why we travel. The desire to 'see' a new place is rooted in a mental image we've already conjured: we are drawn to land and cityscapes that look drastically different to our own. Instagram's influence over people's travel decisions is incredibly dominant,” says Grace Murray, VP at Fohr. “Using a quantitative analysis approach, we discovered that the current trending, appealing and engaging hues in inspiration travel photos are much more grounded, calming and muted compared to the vibrant hues from a similar study last year.” ![]() “This year’s colours highlighted in the 2019 'Colors of Travel Study' brings to life the unique beauty of Carlsbad’s natural surroundings and wellness-oriented lifestyle,” Laurie Pressman, VP of the Pantone Color Institute, said in a statement. “Calming and comforting, yet at the same time inspiring our imagination and containing a touch of the exotic, a palette of colour that expresses our desire to engage, connect and experience; not only with nature and with others, but also with ourselves.” Here are some of our Instagram photos that fit the bill
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Be an explorer. The universe is filled with wonder and magical things. Flavia
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