What will you be doing on Valentine’s Day ten years from now? By 2030, society’s definition of romance will have changed radically and this will influence how we travel, according to a new report , Modern Love, from Mr & Mrs Smith in collaboration with The Future Laboratory.
SO what will our romantic relationships look like over the next decade, and how this will affect the way we discover the world and what our hotel rooms look like?
1. Threesomes. Polyamorous couples will drive the rise of ‘co-romantic breaks’ which suit the requirements of all parties, and there will be a growing market for ‘polymoons,’ with many hotels adding triple bds and designing bedrooms designed for polycules, with three shower heads, three sinks and three chocolates on the bed at night.
2. Romantic Officer. Alongside a traditional concierge, many hotels will offer a Chief Romantic Officer or CRO at check in. Forget a bottle of bubbles and rose petals on the bed – couples will be able to choose from a range of innovative options, from ready-made romantic cocktails in the minibar CBD-infused oils included in the turn-down service or .
3. Interactive rooms. Adaptable fabrics and artwork respond to each visitor’s biometric make-up, that will be a feature of future hotel rooms , will be able to be programmed to suit a couple’s mood – from arousal to rest. adaptable artworks and fabrics which change depending on your mood.
4. Self love. Twenty-five per cent of adults will be single by choice and might choose to embark on ‘buddymoons’ in celebration of their commitment to significant platonic friends. Some will take themselves away for self-care – instead of a conventional breakfast spread, you might start your day at a ‘breathwork buffet’ or with a sound healing bath to boost wellness. Ommmmm.
5. Bromance. ‘Women are far better at being single, and travelling with friends than men,’
says The Future Laboratory’s Raymond. ‘Now men will start taking trips with other male friends that go beyond bonding over drinks, or a club or hanging out.
6. Social media free zones. Faced with increasingly automated daily lives, people will look to travel to create new human connections and rebuild their relationships. This means more ‘disconnection tours’ – a day where your phone is locked away and guests are guided by local ‘decelerators’ –
7. Alone together. ‘Uncoupled sleepovers’ in which duos will book separate hotel rooms to create space before reuniting. Will be more popular. Again this will help appreciate human connections.
8. Peakends. The demand for an improved work-life balance will also give rise to extended and flexible periods of holiday with four-day ‘peakends’ becoming the new normal.
9. Giving Back. With sustainability and luxury now essentially synonymous, by 2030, guilt-free conscious tourism will underlie indulgent, romantic travel as an expected standard. Travellers in 2030 will also aim not just to leave zero impact on the destinations they visit, but to create lasting positive effects. Expect by-product cooking masterclasses, where guests will learn how to adopt zero-waste practices at home, and immersive nature experiences, with luxury accommodation merged into the landscape.
Luxury Links: www.mrandmrssmith.com