Christie, a vegetarian since the age 14 and committed to an organic lifestyle, says “I'm thrilled to be involved with the launch of the City of WELLTH, [Beverly Hills iniative]. A healthy, holistic lifestyle has been intrinsic to my long career in the fashion and beauty industry. A balanced approach to diet, exercise and mindfulness is the key to happiness and life-long vitality. Wellness is glamorous!”

So what exactly does the new iniiative entail? Playing on the words ‘wealth’ and’ health and wellness’, Beverly Hills has chosen “WELLTH” as the theme for the campaign. First identified in a book of the same name written by mindbodygreen founder Jason Wachob, WELLTH defines a move away from a drive for money and possessions to a less materialistic and more valuable life currency that encompasses wellness and is exemplified by health, purpose and happiness.

  As a Beverly Hills resident since childhood—Christie comments that her partnership is particularly special because of her connection to the city and her fitness career: “I grew up in Beverly Hills and we've always lived a very active lifestyle. I love being outdoors because I know that it’s good for my body and my soul—that’s why I love coming to [here]."

Julie Wagner “The shifting status quo of how success is now perceived in terms of health and wellbeing, rather than through material and financial wealth, means the desire for WELLTH is now a key factor in people’s choice of travel destination. Beverly Hills: City of WELLTH exemplifies the destination’s continual innovation to create inviting options for visitors, and places wellbeing at the forefront of its world-class accommodation, dining, and spa and offerings,” comments Julie Wagner, CEO of Beverly Hills Conference and Visitors Bureau. The city will be showcasing a range of activities inspired by the pillars of WELLTH: Move, Eat, Restore, Gratitude and Explore.   also comments on the collaboration with the supermodel and actress for the city, stating “Beverly Hills has everything for the individual looking for a destination with wellbeing at its heart—WELLTH is not a trend in Beverly Hills, it’s a lifestyle [as exemplified through Christie as our official ambassador]”, comments Julie Wagner, CEO of Beverly Hills Conference and Visitors Bureau.

“I wish a lot of other cities would use [Beverly Hills’ healthy routine] as an example and follow suit.”  Say Christie Brinkley.

Hotels across the city are getting involved with unique WELLTH packages room and spa packages. These include: The Beverly Hills Hotel, The Beverly Hilton, Beverly Wilshire (A Four Seasons hotel), Luxe Rodeo Drive Hotel, Montage Beverly Hills, The Peninsula Beverly Hills, SIXTY Beverly Hills, Viceroy L’Ermitage Beverly Hills and Waldorf Astoria Beverly Hills .  Wellthy meals are also available at a number of participating restaurants in Beverly Hills, showcasing specials that fall under one or more criteria: locally sourced, plant-based, vegan, paleo or utilizing meat that is grass-fed or hormone-free. Restaurants and cafes are listed below and can also be found at www.lovebeverlyhills.com/wellth