TLTB Tip: If it’s called ‘lie-flat’, it better be completely flat.

4. The Never-Ending Safety Video
Yes, we know it’s important. And yes, it is cool that it features an Oscar-winning actress and a World Cup-winning team.

But what bothers us is when a safety video goes on, and on, and on, only to remind us for the fifth time to put our seatbelt on and that oxygen masks are dropping from the ceiling. If its too dramatic or too long, we end up zoning out.

Show the video, tell us the important safety information and then let us get back to enjoying our movie.

TLTB Loves: A sophisticated and brief safety video - one with style, and preferably without the dramatic music.

5. The Cabin’s Ambient Noise That Drowns Out the Bliss
You’re nestled into your spacious pod and the Champagne is poured, and then the engines roar. The hum of business class cabins isn’t exactly a relaxing lullaby. And let's not even start on the noisy passenger sat in the adjacent seat.

TLTB Solution: Noise-cancelling headphones are the ultimate luxury travel essential.

6. The Food That Looks Great But Doesn’t Quite Deliver
The menu is created by a Michelin-starred chef, but when it’s presented to you, somehow the experience feels less than what it should be. The effort is there, but the delivery leaves something to be desired.

Another pet peeve is overly ambitious menu descriptions. ‘Pan-seared chicken with heirloom tomato compote and microgreens' sounds great, but if it tastes like the chicken and a sad leaf salad being served in Economy, we just don’t feel special. The gastronomy should meet our high expectations.

TLTB Tip: The menu should be as extraordinary as the promise of the cabin. Serve it like you mean it.

7. The Attendant Who Insists on “Personalising” Your Experience
Most flight attendants are heavenly and we really do we appreciate everything that they do for their passengers. What we do not need is a detailed conversation about our meal choices. The constant checking-in feels less like luxury and more like an interrogation. We’d just like some space, please!

TLTB Loves: Attentive service with a light touch. In luxury travel, less is often more.


8. The Over-Promised Wi-Fi That Never Works
When there’s Wi-Fi…sort of. After paying a premium for your seat, you’re promised in-flight Wi-Fi that will allow you to work, stream, and check emails. But after 30 minutes of buffering, we’re back to square one. It’s a cruel irony.

TLTB Wants: Wi-Fi that works. No excuses!

9. The Amenity Kit Déjà Vu
Amenity Kits can be so boring. Another pouch. Another pair of socks. Another tube of generic lip balm. Another toothbrush with a tiny toothpaste.

How many identical toiletry bags must one collect before airlines dare to collaborate with someone chic? 

Seasoned travellers already bring their own arsenal of skincare and luxuries. What we crave in an amenity kit is something clever, stylish, and genuinely useful.

TLTB Loves: Designer collaborations and curated kits that feel like gifts - something we’ll actually use long after landing. 

10. No Pajamas? No Thanks.
This is business class, not business casual. A proper set of PJs should be as standard as champagne on take-off. And not just any old cotton drawstring, we want stylish sleepwear that whispers “jet-set chic’. If we wanted to contort ourselves into a seat wearing jeans, we’d have lingered in the airport lounge a little longer and saved the air miles.

TLTB Loves: Chic designer sleepwear that make us look as good in the cabin as we did in the departure lounge.