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British Airways' New Artistic Amenity Kits

British Airways has unveiled a new limited-edition range of amenity kits in its Club World (long-haul business class) cabin, launching exclusively for London Gatwick flights.

The new amenity kits feature four limited-edition designs that showcase artwork by four British artists, Kit Boyd, Amelia Coward, Naomi Edmondson and Charlotte Roseberry. Each amenity kits includes bespoke products from anatomē, a luxury British wellness brand and London-based modern apothecary.

British Airways amenity kit

The amenity kits will be available from 26 October 2025 and include a bespoke 10ml moisturiser and a 3ml multi balm from anatomē, produced especially for British Airways, as well as ear plugs, a dental kit, an eye mask and socks.

British Airways’ new anatomē products have been made using recyclable aluminium packaging, removing 26.5 tonnes of single use plastic each year.

British Airways amenity kit
The bags are made of fully recycled fabric, while the socks are made from recycled polyester and the dental kits and earplugs are paper wrapped, with bamboo toothbrushes included.

The brand will also provide a 20% discount to British Airways customers, included in each amenity kit.

Calum Laming, British Airways’ Chief Customer Officer, said ‘The kits have been designed to be enjoyed during and after the flight. They’re ideal for reuse - whether as a travel pouch or an everyday carry-all. We’ve worked with anatomē to choose products that are both ultra-hydrating and relaxing, and we can’t wait to share them with our customers on board’.

Luxury Links: www.britishairways.com , www.anatome.co

Sarah Bryans 27/10/2025

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British Airways' New Artistic Amenity Kits

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