To mark this milestone the airline has partnered with Austin's renowned barbecue joint, Franklin Barbecue, to produce limited edition bottles of their Original BBQ sauce, aptly labelled BA-B-Q sauce (see what they did there), to gift Club World customers flying from Austin to London throughout March.

Customers flying from Austin during the anniversary month will also enjoy a Texas-inspired barbecue menu on board. The menu has been curated by British Airways' Executive Chef Mark Brega, who drew inspiration from a visit to Austin and one of the world's best pitmaster Aaron Franklin's culinary mastery. The dishes will showcase the rich and savoury taste of Austin's barbecue tradition, offering customers a culinary treat that pays homage to the city's renowned barbecue culture and brings the essence of the vibrant city to the skies.

'We're excited to celebrate a decade of connecting Austin and London," said Calum Laming, British Airways' Chief Customer Officer. "At British Airways we're committed to providing an exceptional and original experience for our customers and we're always looking for new ways to do that. Bringing the flavours of Austin to the skies with this special menu is one way of us celebrating this remarkable city and expressing gratitude for the support we've received over the past 10 years. And we can't wait for customers to enjoy our limited-edition bottles of Franklin Barbecue's Original BBQ sauce.'

LUXURY LINK: www.britishairways.com