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We all know what money can buy...but it is also important to appreciate what money CAN'T buy. We asked the experts in Luxury Travel to reveal the best things in life that are free.
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Niki Leodanis - COO & President of Kimpton Hotels
What is the most important thing money can't buy?
An experience. It's up to you to create your own memories and truly explore a new culture and destination.
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Geoffrey Kent,
Founder, Chairman & CEO
of the Abercrombie & Kent Group of Companies
What is the most important thing money can't buy?
Time. We always assume that money and goods represent luxury, but for most of us time has become far more valuable than money. The feeling that there is enough time, that there is no anxiety - that is true luxury. You can send back a pair of shoes but you can never replace a bad travel experience. Time is lost forever.
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Sonu Shivdasani, founder Six Senses Group
What is the most important thing money can't buy?
True genuine warmth in welcome and service. Local influences, especially fresh and authentic local food and wine.
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Claus Sendlinger, CEO & President Design Hotels
What is the most important thing money can't buy?
The perfect moment
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Neil Palmer,
CEO Per AQUUM
What is the most important thing money can't buy?
Immortality, you only live once so enjoy it every day if possible
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Mark A. Edelson, President and CEO, Alila Hotels & Resorts
What is the most important thing money can't buy?
The spiritual inspiration of clean air, sunshine and a stunning natural setting with good friends!
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Dominique
Loiseau,
International Vice-President
Relais &
Châteaux
What is the most important thing money can't buy?
Money can't buy family, and that's the most important thing in life.
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Gerald Lawless,
Executive Chairman of the Jumeriah Group
What is the most important thing money can't buy?
Friendly service.
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James Lohan & Tamara Heber-Percy, Co-founders Mr & Mrs Smith
What is the most important thing money can't buy?
James - A cure for jet lag.
Tamara - True emotion. Now we have children, I love seeing their faces when they see or experience something new while travelling. I'm reliving the excitement and discovery of travel through them.
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Loh Lik Peng - Hotelier
What is the most important thing money can't buy?
Good company. This is what travel and good experiences are all about. Much better to share it with someone special.
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Gordon Campbell Gray, founder of Campbell Gray Hotels
What is the most important thing money can't buy?
As with all things in life what you make of the trip cannot be bought - this has to come from within.
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Graham Turner
, CEO Spicers Group
What is the most important thing money can't buy?
The attitude you have in different countries and cultures and environments. Even some of the least comfortable cities, for example Delhi, can be a great cultural experience.
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Jeremy Goring,
Chief Executive, The Goring Hotel,
London
What is the most important thing money can't buy?
Good company!
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Paul Kerr,
CEO Small Luxury Hotels of the World
What is the most important thing money can't buy?
If you behave badly or disrespectful, no matter how much money, you have you won't get the best of the people or the best of the location.
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Ted Teng,
President and CEO,
Leading
Hotels of the World
What is the most important thing money can't buy?
You cannot buy genuine caring and comfort. I stayed at Ritz Paris and when I checked-in and went to my room, there was an 8x10 framed photo of my family. There is nothing like travelling around the world on business, walking into a hotel room and seeing a photo of your family. Money can't buy this kind of thoughtful gesture.
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Stephen Brandman,
Co-founder, Thompson Hotels
What is the most important thing money can't buy?
A good meal...sometimes the most expensive is disappointing and the least expensive is the best...
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Kit Kemp,
Co-founder Firmdale Hotels
What is the most important thing money can't buy?
Ensure you get fantastic weather!
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William Heibecke,
Owner, Anantara Resorts & Spas
What is the most important thing money can't buy?
An 'experience of a lifetime' - you don't need money to create a life long memory, just a special moment in time.
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Jay Martens,
Founder of Lucioles and Blossom Japan
What is the most important thing money can't buy?
A moment of sheer splendour! Seeing the sunrise on top of the Ananda temple in Bagan Myanmar, just like Marco Polo would have done many centuries ago. It felt like I could feel life in the rays of the sun.
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Sant Singh Chatwal,
CEO & Chairman of Hampshire Hotels & Resorts
What is the most important thing money can't buy?
Exquisite design
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Larry Pimental, President & CEO
Azamara Club Cruises
What is the most important thing money can't buy?
100% safe travel
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Anthony Lark,
Group Director & General Manager,
Trisara, Phuket, Thailand
What is the most important thing money can't buy?
Finding the true culture of places you visit
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Claus Sendlinger, CEO & President Design Hotels
What is the most important thing money can't buy?
The perfect moment
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Steve Odell, Senior Vice President Asia Pacific, Silversea
What is the most important thing money can't buy?
The personalities, colours, tastes and surprises you encounter along the way.
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John Spence, Chairman & Founder, Karma Group
What is the most important thing money can't buy?
A beer on the beach as the sun goes down. The beach and the sunset are free.
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Grant Hunt, Founder ANTHOLOGY, The Traveller's Collection
What is the most important thing money can't buy?
A good sky for my photography.
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So there you have it, the best in the business have shared what to appreciate in the
world of luxury travel.
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Read Sant Singh Chatwal's 
