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Rocco Forte Collection

The Group:  The Rocco Forte Collection is a group of 13 hotels and resorts that aim to be as unique and interesting as their locations.
The Rocco Forte Collection (RFC) look is contemporary and sophisticated, yet many of the hotels are  converted from historic buildings with the utmost  respect given to  the architecture of the building and its surroundings.

Much is made of the importance of service, after all the Forte family is a hotel dynasty so RFC claims that the good service which the group  prides itself on is the result of 'decades of experience'. The stated desire is to be 'discreet, flexible and personal, with excellent teams of concierges for whom the word 'cannot' is not an option'.

Dining at Rocco Forte Collection Hotels is an award-winning experience in itself. Each hotel's restaurant is as unique as the hotel and the design is inspired by the location. The chefs have created menus that make use of local ingredients and traditions.
Spas are located at most of the hotels. Many of the treatments are exclusive to Rocco Forte Collection Spas. Fitness centres offer state-of-the-art equipment and expert advice from personal trainers.
Sir Rocco Forte

Sir Rocco Forte

The List: Hotel Amigo, Brussels; Hotel Savoy, Florence; Le Richemond, Geneva; Brown's Hotel, London; The Augustine, Prague; Hotel de Rome, Berlin; The Balmoral, Edinburg; Villa Kennedy, Frankfurt; The Lowry Hotel, Manchester; The Charles Hotel, Munich; Hotel de Russie, Rome; and Hotel Astoria, St. Petersburg. The collection also operates The Vendura Golf and Spa Resort, Sicily.


The Creators: In 1996 Sir Rocco Forte set out to create a collection of luxury hotels within Europe. He joined Forte Plc in 1969 and became CEO in 1983 and chairman in 1992 when he succeeded his father, Lord Charles Forte who founded the company in 1934. As chairman, Sir Rocco transformed Forte from a UK company into an international hotel brand. Sir Rocco was knighted in 1994 for his services to UK tourism.The Rocco Forte Collection hotels and resorts have been designed by Sir Rocco's sister, Olga Polizzi . Olga has worked closely with architects and interior designers to create the unique Rocco Forte Collection look; five star comfort and style with great attention to detail.
New Hotels: Hotels open in Abu Dhabi (June 2010) and Jeddah, (2011). The Assoufid Golf and Spa Resort, Morocco, is planned for 2011 and a Cairo hotel is due to open in 2012.

browns hotel rocco forte
browns hotel rocco forte
charles hotel munich deluxe room
the lowry hotel, mancs, rocco forte
hotel astoria, st petersburg
hotel savoy, florence   lobby

 Sarah Bryans 18/3/10

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DESIGNERS: Olga Polizzi
EXPERTS: Jeremy Goring
EXPERTS: Patrick Griffin