RCR

Julie Church, Founder & CEO of SEAS4LIFE

Seas4Life specialises in crafting bespoke ocean experiences that blend exclusivity, comfort and a deep connection to the natural wonders of the world’s seas. It is a leader in the creation of outstanding marine expeditions and conservation-inspired experiences that explore the Western Indian Ocean, including East and Southern African coastal states and island groups such as the Seychelles and the Red Sea.
Seas4Life founder and CEO Julie Church is a fourth-generation Kenyan marine biologist-turned-entrepreneur. Her journey began with a deep-rooted passion for ocean conservation, leading ground-breaking initiatives that bridge science, community, and tourism. Julie is dedicated to protecting the ocean and its inhabitants through innovative research and the provision of technical advice to marine projects from the Red Sea to South Africa and extensively guided sea safaris around Kenya, Madagascar, Mauritius, Mozambique, Reunion, Seychelles, Somalia, South Africa, Sudan, and Tanzania.

What inspired you to set up ‘SEAS4LIFE’?
Born into an adventurous family in Kenya with a rich history in safari and wildlife conservation, and having founded Ocean Sole - the flipflop recycling Company, I wanted to create a business that supported marine conservation, and connected people to the ocean directly through experiences.
Through my first-hand experience and global recognition, it is evident that the Ocean is facing critical challenges due to human-based actions globally, regionally and locally and the impacts are deep. While the challenges are big, I believe there is real momentum for collaborative solutions.

What inspired you to start Rose Cameron Rides? From a young age I was lucky enough to join my father on many riding expeditions around the world. An Army man, he made it a hobby to find a military campaign somewhere wild and exotic in the world and retrace it on horseback with likeminded friends. I was able to join him on most of these rides and being the adventures that they were, they made a huge impression on me. I started RCR with the aim of recreating some of the magic that I enjoyed on those trips.
What are you most proud about with Rose Cameron Rides?
Not only creating something unique which stands out from others, but also seeing people have so much fun that they come back for more
What were some of the challenges you faced when creating and launching Rose Cameron Rides? My first couple of rides were inspired by those that I had enjoyed with my Father. I loved them but I wanted to make them my own. I wanted to be creative with the itinerary and add special little touches. Then Covid came, bringing everything to a standstill. That was when I thought of doing English rides. I realised that we have so many beautiful places and timeless bridleways to explore in our own country. I have never looked back.
What can guests expect on a Rose Cameron Rides riding holiday? Complete escapism and a sense of freedom; elegant living, total immersion in beautiful scenery and delicious food throughout. A few small surprises along the way and the ability to switch off and let us organise everything. Above all, great company and good wholesome fun.
What are your future plans for Rose Cameron Rides? More of the same! I am hoping to launch a new ride in Wales this year and I am always on the lookout for the next British gem.
Out of all the places you’ve ridden, which location holds your heart as a favourite riding holiday, and why? A riding expedition in Ethiopia on mules when I was 18 will stay in my heart forever. It was tough but a wonderful adventure. Then there was the ride over the Andes where I met my husband. And of course, Exmoor – I think it is magical.
What are your top three tips for ensuring an unforgettable experience when travelling by horse? Make sure you are fit enough and bring the right kit - you don’t want to be uncomfortable in the saddle; look around you (there will always be something interesting to see); enjoy the camaraderie.
What is at the top of your 'where to next' wish list? Apart from new British rides, I’d love to ride in Kenya. I have ridden with game in Botswana but never in Kenya.
What three things do you personally never travel without? A saddle flask, a book and a sense of humour.
Who would you most like to sit next to on a long-haul flight? Why? Patrick Leigh Fermor and Lawrence of Arabia. I have ridden in the footsteps of both and I have a few questions to ask….
What is the most important thing (travel-wise) that money CAN buy? A well planned, immaculately curated, imaginative and adventurous holiday.
What is the most important thing it can't? The spirit of the group – it just seems to happen!

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Posted 18/02/2026

I never travel without my diary. One should always have something sensational to read in the train.

Oscar Wilde

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