The Group: ME by Meliá are a brand of urban and resort based hotels that are "experience-based personality hotels". The hotels are designed to seduce and intrigue, surprise and blur boundaries, a place to tempt and tease you. In short, ME aims to be all about YOU. The hotels are stylish and the aim is to create an unforgettable experience, with services such as personalized concierge, relaxing spas, fine dining restaurants, stylish bars and nightclubs. They also have something called Aura Managers (ME Barcelona) who claim to know the local lifestyle better than any guidebook, and self-proclaimed "Everything is Possible" service. Test them and see. The marketing blurb says, "Luxury knows no Limit" at ME by Melia hotels.

The Creators: Me by Meliá is part of Sol Meliá Hotels and Resorts. Sol Meliá is one of the world's largest resort hotel companies and one of the largest hotel chains in Spain. Sol Meliá is third in the European ranking and the twelfth largest hotel chain in the world. Sol Meliá currently operates more than 300 hotels in 30 countries on 4 continents and includes Melia, Tryp Hotels, Sol Hotels, Gran Melia, Innside, Paradisus Resorts as well as Me by Melia.

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Luxury links: www.me-by-melia.com