The Group: ME by Meliá are a brand of urban and resort based hotels that are "experience-based personality hotels". The hotels are designed to seduce and intrigue, surprise and blur boundaries, a place to tempt and tease you. In short, ME aims to be all about YOU. The hotels are stylish and the aim is to create an unforgettable experience, with services such as personalized concierge, relaxing spas, fine dining restaurants, stylish bars and nightclubs. They also have something called Aura Managers (ME Barcelona) who claim to know the local lifestyle better than any guidebook, and self-proclaimed "Everything is Possible" service. Test them and see. The marketing blurb says, "Luxury knows no Limit" at ME by Melia hotels.