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LUXURY HOTELS: W London-Leicester Square 

The Luxury Travel Bible knows that hotels can inspire movies, witness out Top Ten Best Hotel Movie Scenes but W London-Leicester Square, which is due to open with much fanfare in February, has gone one better. The Starwood group has commissioned a short film set in the hotel to publicise its romantic Valentine's Day opening. No we're not talking a view-of-the-conference room prom video here, we're talking Real Movie (capital R ,capital M) with sexy and good looking actors and a proper director.

Starring super model-turned photographer Helena Christensen, and David Gandy 'Away We Stay' was written and directed by Edoardo Ponti. The short movie is homage to the 1966 British Film classic Blow Up produced by Carlo Ponti (Edoardo's father).

The action takes place in Leicester Square, in London's West End entertainment district and in the new W hotel of course.
 
The cast also includes cameos from London "it' types...
 
The cast also includes cameos from London "it' types such as Amber Aikens, Kinvara Balfour, Fenton Bailey (son of David), Abi Harris and Tuuli Shipster and features styles from Stella McCartney, Temperley London, Rupert Sanderson, and Philip Treacy.
 
Thanks to the 'cool' of its cast the film is making waves way beyond the travel web with the fashion world and the film world also aflutter. The movie portrays the 21st century London fashion scene with all the same flair that Blow Up did back in the swinging Sixties.

W London-Leicester Square is located at the heart of the British film industry (what premiere hasn't played Leicester Square) and it has its own screening room too so it is a fitting hotel to shoot a movie about.

Nobody will be surprised to learn that the love story depicted in the movie is "To be Continued"' like so many good movie franchises before it W have had a good idea and no doubt they intend to milk it.

We can see the lovers heading for a tryst in the mystic Middle East; W Amman Hotel is scheduled to open there in July 2013.
 
           
Luxury Hotels Links:   www.starwoodhotels.com
                               www.wlondon.co.uk 
                               www.youtube.com/user/WLONDONHOTEL 
Hilary Doling 19/1/11
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