Why 'ruff' it when you can live it up like a Hollywood starlet's must-have accessory.  Much roomier than a Prada handbag, the W is the perfect place for your pet to lap it up in style (provided they're less than 40lbs/18kgs). At night with the turndown service, each pet receives a treat on their own custom W pet bed.  The Concierge can help arrange a variety of pet services and items for you. To let others know Fifi and Fido is home, there's a special pet-in-room door sign to hang. The hotel also provides his/her own food and water bowls with floor mat but really darling - this is LA LA land- and the best place to flaunt those purr-fectly pampered whiskers under the Californian sunshine is at The Backyard Restaurant which now offers a chef-designed Fido's Kitchen menu. The dishes are all healthy featuring organic ingredients to keep your best friend looking red-carpet ready.