It possesses the spectacular sort of curves that recently saw it selected as the epic backdrop for the Sports Illustrated Swimsuit edition. Despite the austerity of its moniker, Museum Hotel is ripe and lush with all that's gorgeous about Turkish tradition. Its name - apparently - is temporary, originating because of the many antiques that fill the insides of these cave walls. The particular stone carvings of rooms are overlaid with rich rugs, ottomans and gilt mirrors collected by Omer Tosun, the hotelier and Chairman of Indigo Tourism, with an overriding desire to introduce guests to the ancient heart of Cappadocian culture. Largely, he succeeds, introducing the right amount of modern to ramp up cave into a luxury zone.