Since its opening in a former iron foundry, East has evolved into its own cosmos. 

The three-story Eurasian restaurant and lounge space never fails to elicit impressed gasps from first-time visitors. Four pillars tower from the ground to the top floor, while dramatic lighting illuminates parts of the original exposed-brick foundation.

But the focus is not only on the visual design: the use of scent creates instantly recognizable identities for each area of the hotel - ginger, cinnamon, tangerine, jasmine and lotus. Set over several stories, East offers 127 rooms, lofts and suites.