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The trend for hotels to hang decent art on their walls gets more innovative all the time. Think the papier-mache dogs
at The Crosby New York or the cool art installations in the
lobby of
QT, Sydney
or the Art Hotels brand
where each hotel is an homage to a particular Australian
Artists such as
The Olsen
and
The Blackman
in
Melbourne.
The list goes on...
However, we like what
Hyatt's
boutique lifestyle Andaz brand is doing in New York, where for a limited time you can actually buy the art hanging on the walls and support emerging artists at the same time. Andaz 5th Avenue has partnered with
Indiewalls, a NYC based start-up that brings together artists and venues, and hung
a unique collection of photographs
on the walls of suites throughout the hotel.
Curated by Liz Dimmitt, a NYC based independent curator and art advise, 'The New York Pictures 'is a collection of photographs by local artists 'reflecting the vibrancy and energy of New York City.' Each image captures a moment of NY magic from
pictures of the Brooklyn Bridge
(Brooklyn My love, Lisa Futterman) to thought provoking
offering such as a mass of dummies on the NY subway (Mass Transit, J Ryan Roberts). The Luxury Travel Bible
also likes a series of evocative black & white images of New York in the rain and under street lights (by Liezl Zwarts).
"When we first opened the hotel, one general feedback from guests was that some suites don't carry the same spirit and energy found in our public spaces," said Cornelia Samara, General Manager of Andaz 5th Avenue (who was incidentally a
NY finalist in Hotel Chatter's
'Hottest GM in the World' competition
. Samara
told
Luxury Travel Advisor,
" We soon realized that, when it comes to beautiful art, a little goes a long way and the addition of these photographs have made a tremendous difference in the overall experience of staying in one of our suites."
Artists in the collection include Malcolm Brown, Evan Morris Cohen, Lisa Futterman, J. Ryan Roberts, Corinne Schulze, Carrie Villines, Jay Wilson Liezl Zwarts, and Jonathan Lantz.
Beneath each work of art exhibited, guests will find a label with a URL and QR code that they can scan or visit on their smartphones to learn more about or purchase the piece directly.
Alternatively they can go online to indie walls and order any of the photographs in various sizes and framing options with International shipping available.
The hotel is keen to live up to its growing reputation for supporting
local artists, so proceeds from each sale will go directly to the artist.
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