Uber has just sunk to new depths, literally, with the launch of scUber, the world’s first rideshare submarine experience, coming to the Great Barrier Reef on Monday 27 May.
This futuristic experience will offer riders an unfiltered lens to Australia’s underwater icon. For a limited time only, scUber riders will gain exclusive access to the underwater world.
From 27 May, scUber will be available for a limited number of riders to request through the Uber app and riders will have the opportunity to immerse themselves in the beauty of the Great Barrier Reef.
Susan Anderson, Regional General Manager of Uber, Australia and New Zealand, commented on the importance of this innovative first for the Reef: “Uber is committed to harnessing the power of technology for good. We are proud to partner with Queensland to help showcase the Reef to the world with the launch of scUber.”
Tourism and Events Queensland’s Chief Executive Officer, Leanne Coddington, commented on the significance of Queensland’s partnership with Uber in helping put the spotlight back on the reef. “In late 2018, consumer research identified that exploring the Great Barrier Reef in a submarine was the most desired future travel experience sought by visitors. scUber makes this wish a reality and reaffirms Queensland tourism’s commitment to providing locals and visitors alike with truly remarkable ways to explore nature’s wonderland. We’re thrilled to partner with Uber to showcase the beauty of the reef through this innovative experience”.
The scUber experience will be available starting on Heron Island, off the coast of Gladstone in the Southern Great Barrier Reef region from May 27, before moving to Agincourt Reef off the coast of Port Douglas in Cairns & the Great Barrier Reef region from June 9. Availability is strictly limited.
For a mere $AU3,000 two riders will get:
●Pickup from your location with the Uber app;
●Return scenic helicopter ride to either Heron Island (for riders requesting from Gladstone) or the Quicksilver Cruises pontoon off the coast of Port Douglas (for riders requesting from Cairns, Port Douglas and Palm Cove);
●One hour ride in a scUber submarine;
●Return trip back to your original pickup address with Uber.