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The Lodge, Verbier, Switzerland

Any lodge that calls itself simply, 'The Lodge' is pretty sure of its credentials and when the tag line says 'Sir Richard Branson's Mountain Retreat' you can be certain a few celebrities have checked in before you. The 9-room, exclusive-use lodge is in the Swiss Alps above the ski town of Verbier.  The resort is loved by the Euro-elite for its steep slopes and the likelihood of bumping into your neighbour from back home in Chelsea in the nearest après ski bar. It is also a favourite with Swiss bankers from nearby Geneva. A modern take on a traditional ski chalet The Lodge interiors are all stone and dark wood, no yodel-inducing pine here.  If you go with a group of friends you can fight over the top floor suites with open fires and free-standing stone baths. The quirky Branson humour comes in the form of stuffed-toy husky dogs on each bed. Sadly there is no brandy barrel around the neck for a nightcap; still it beats a chocolate on the pillow any day. Plus it has its own mini ice-rink, 12-person hot tub and party area complete with disco ball, cinema and games room

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The Lodge, Verbier, Switzerland
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