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Centara Hotels and Resorts

The Group: The Centara group is a Thai based organization that operated twenty mid-range to high-end hotels. The high-end hotels, that include an island escape in the Maldives and a clifftop spa in India, feature sleek Thai style with a modern twist. With over 30 years of experience within the Thai market Centara Hotels & Resorts guest can expect international standards with Thai traditional hospitality.

SPA Cenvare, formally Centara Spa, are located at the hotels and resorts and were recently voted "Asia's Best New Spa, 2009" at the Asia Spa & Wellness Festival 2009. SPA Cenvare offer a wide range of indulgent and luxurious spa treatments, all with a Thai flavor.

The List: Centara Grand at CentralWorld, Bangkok, Sofitel Centara Grand Bangkok, Sofitel Centara Grand Resort & Villas Hua Hin, Centara Grand Beach Resort & Villas Krabi, Centara Grand Mirage Beach Resort Pattaya, Centara Grand Beach Resort Samui, Bhundhari Spa Resort & Villas Samui, A Centara Resort, Centara Villas Samui, Centara Pariya Resort & Villas Koh Pha Ngan, Centara Villas Phuket , Centara Karon Resort Phuket, Centara Kata Resort Phuket, Centara Chaan Talay Resort & Villas Trat, Novotel Centara Hat Yai, Siripanna Villa Resort Chiang Mai, Centara Boutique Collection, Centara Duangtawan Hotel Chiang Mai, Centara Mae Sot Hill Resort, Centara Hotel & Convention Centre Udon Thani , Centara Grand Island Resort & Spa Maldives, Moksha Himalaya Spa Resort, Centara Boutique Collection.

 

The Creators: Centara Hotels & Resorts were formally known as Central Hotels & Resorts until June 2007 and is part of The Central Group of Companies. Mr. Suthikiati Chirathivat, Chairman of the Executive Board of Central Plaza Hotel (Public) Co., Ltd. says that the name changed had been discussed for many years and they finally picked the former spa name, "Centara" to be new hotel brand.

In Thailand the brand name "Central" is more famous but for the international market a new name was needed to reflect the "Thai-ness" and quality of service of the group

Different sub brands under Centara Hotels & Resorts have been created in order to clearly identify and market each hotel. Five-star hotels will be using a sub brand "Grand" in the title for both hotels and resorts. Centara Hotels and Centara Resorts will be the name for four-star properties.

New Hotels: Centara Grand Beach Resort & Spa Sokhna (5 star beach resort in Egypt), opening 2010, Centara Grand Beach Resort Phuket (5 star beach resort), opening 2010 , Centara Hotel & Convention Centre Khon Kaen (4 star city hotel), opening 2010, Planned projects in Bangkok, Koh Lanta, Hua Hin, Rayong, Trang, Koh Yao-Yai/Krabi, and Khao Lak/Phuket.

Sarah Bryans 29/4/10
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